ANTIMICROBIAL RESISTANCE New strategies for a pandemic that does not ceaseABASAGLAR launching

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Challenge​

On this occasion, we were faced with the challenge of launching new therapeutic options in the area of Microbiology, in the context of the pandemic.

Solution​​

Positioning the pharmaceutical company in the hospital antibiotic market and make it a reliable partner of clinicians and administrators, we launched a hybrid event (digital-blended) that would take place in 14 locations at the same time.

First of all, we designed the image of the project and developed the web platform that would be the meeting point between the different locations.

The first part of the event was held at the main venue, a physical set in which all the necessary tools were available for the correct broadcast to the rest of the venues through the platform. In this space, members of the Scientific Committee presented the latest advances and therapeutic developments in the area.

In the second part of the event, the rest of the venues came into action, in which after the presentation of the local moderators the debate began. Some of the locations, due to pandemic restrictions, were forced to attend virtually through the platform also to their respective workshop.

During the meetings, the comments and contributions of the moderators were collected in order to build a material of interest that would collect the latest updates and therapeutic novelties in the field of Microbiology, for its subsequent dissemination.

Results​

The Antimicrobial Resistance event concluded as a success of participation and attendance. This served as a meeting and updating point and was the origin of a document that will offer information of great value to health professionals in the field of Microbiology.

An incentive of 12.000 € has been received from the Red.es organization, financed by the European Union-Next Generation EU for the implementation of digital transformation projects.

Financiado por la Unión Europea - Next Generation EU
Gobierno de España - Ministerio para la transformación digital y de la función pública
Red.es
Plan de Recuperación, Transformación y Resiliencia
KIT DIGITAL